Campaigns

Live kind, every day
Kourtney the rescued hen looking curiously into the camera

Kourtney says hello.

Live kind, every day

Rescuing hens changes everything for those individual girls. But the system that put them in cages does not change unless we keep telling the truth about it, loudly and in public. That is what this part of our work is for.

Our campaigns are where we try to explain what we have seen with our own eyes, what the labels at the supermarket do not tell you, and what is quietly happening to hens, roosters and chicks all over this country. Some of these stories will make you angry. Some will make you sad. All of them are here because we think you deserve to know, and because we trust that once people see it, they want to be part of something better.

Our campaigns

Meet the Parents

Before there are battery cages, broiler sheds or backyard hens, there are parent farms, and they are the part of the industry almost nobody gets to see. This is what we uncovered.

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The Lakesland Hens

In June 2018, thousands of hens were being starved to death at an egg farm near Sydney while the RSPCA looked on. This is their story, and ours.

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The Truth About “Humane” Eggs

Half of the chicks hatched for eggs are killed on day one because they are male, and “free range” does not change that. Here is what the egg labels do not tell you.

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Ban 1080 Fox Bait

1080 is banned in all but six countries for a reason. It is a slow, agonising poison and it kills far more than foxes. Here is why we are asking you not to use it, ever.

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School Hatching Projects

Those classroom chick-hatching kits look sweet, but the eggs come from factory farms and every little boy who hatches needs a home somewhere. Here is why we wish schools would stop.

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Thank you for reading any of it.

Every person who finishes one of these articles and shares it, or stops buying eggs, or talks to their child’s school, or writes a letter to their local paper, makes our job a little less lonely. This is how we change things, one honest conversation at a time.